In 1979, Falcon Publications was founded on the principle of bringing buyers and sellers together, providing current and relevant content as the connecting point. Thus, a regional pioneer was born. Falcon operated as a wholly-owned Bahraini entity until 1992, when the company entered into an international partnership with Bell Canada and was renamed Tele-Gulf Directory Publications. Over the years, many aspects of the organization have changed in response to the growing demands of the market. More recently, the company re-branded itself under the new name Primedia International BSC (c). Primedia International signifies a fundamental move away from our traditional business directories to new media, including online and mobile services. It also underlines our commitment to markets beyond the GCC region.

HISTORY

Falcon Directory Publications began publishing the Bahrain and Oman Telephone Directories in the same year as its inception, and Primedia publishes the Bahrain Telephone Directory to this day. In 1979, Falcon also launched The Gulf Directory which has become known as one of the most recognized regional directories. The Gulf Directory was a unique product at the time, offering regional exposure and response to its advertiser base and it remains the only directory of its kind within the GCC. The Gulf Directory features listings and contact information of industrial and commercial businesses operating across the GCC. With the advent of Bahrain positioning itself as the banking capital of the Middle East, our first niche product, Arab Banking & Finance Directory (ABF), was launched in 1984. The ABF continues to offer a comprehensive guide to banks and financial institutions across the Middle East. More information about our product line can be found in our Product Profile section Headquartered in Bahrain, Primedia has increased its presence across the Gulf and now has three subsidiaries, Primedia International Fz LLC (located in Dubai Media City), Primedia-Qatar (Doha), and Primedia International - Saudi Arabia. Primedia also has branch offices in Oman and Kuwait. Outside of the GCC, Primedia has a number of affiliates and agents in such diverse locations as India, Sri Lanka, Pakistan, Malaysia, Singapore, Canada and the UK.

INTERNATIONAL AFFILIATIONS